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ISSUES
 


TAXES 

The property tax system in Florida is broken.  Our high and inequitable taxes are pricing people out of their homes and businesses.  The City of Hollywood can trim its budget to lower our tax rate, but real tax reform must occur in Tallahassee.  It is a state government responsibility.  

Every year, Hollywood spends at least $50,000 to hire a lobbyist to lobby for the city's legislative priorities in Tallahassee. This lobbyist should have as his number one priority lobbying for property tax reform on behalf of all Hollywood property owners. As your commissioner, I will push the city to make tax reform the city's first legislative priority in Tallahassee.

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HIGH RISES ON THE BEACH 

I support low-rise revitalization for Hollywood Beach. I have consistently opposed high rise development on the beach for many years. There is now a new high rise project proposed for the south end of Hollywood beach, just north of the Hallandale Water Tower. Back in January 2007, on a motion offered by Commissioner Anderson, the Hollywood City Commission voted unanimously to approve platting this property for 480 condo/hotel units plus commercial space - a tower that would be over 50 stories high.

As your commissioner, I will not approve any high rise development on Hollywood Beach.


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HISTORIC PRESERVATION

Is it OK for the city to designate a property as "historic" even though the owner doesn't want it? Is it OK for the government to limit height to five or six stories on central beach even though a property owner may want to build a high-rise there?

The courts have ruled that government has these powers, if they are exercised properly. So this is not a legal question. It's a "values" question that reflects who we are as a community.

We all agree we don't want Sunny Isles on central beach. Why not? Why do we want to limit height and keep our special central beach character when a property owner may want something different?

I think the answer is that we have more shared values than we sometimes realize. Hollywood's history is unique. It gives us our sense of place and it has the potential to spur major economic revitalization. A University of Florida study looked at residential property values in several Florida cities and found there was no case where historic preservation depressed property values.

As your commissioner, I will work hard to bring more shared understanding about the consequences of preserving Hollywood's history and how it can be beneficial to all of us, property owners included.


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PUBLIC SAFETY COMPLEX 

There are several issues with the proposed public safety complex.

1)  The historic structure on the property must be maintained and preserved, beyond the façade,  as an integral part of this complex.

2)  This complex needs to be designed within the scale appropriate to the neighborhood in which it will be placed.

3) Changes on this property as well as the community center property must be made with input from the neighborhood.  As your commissioner, I will see that representatives from residents and business community have the opportunity to review public building design at an early stage so that changes can be made to accommodate neighborhood concerns.

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IMPROVEMENTS DOWNTOWN

1)  Young Circle Overlay District. The City Commission must adopt an overlay district that will specify setbacks and ample landscaping so we don't have these big boxy buildings with balconies hanging over the sidewalksSpace and greenery around buildings in our community are important design standards.  Clarity on what can and cannot be built in this area must be defined.  As taxpayers, we paid for the Zyscovich plan for the Circle, but the city has never adopted that plan.  Prospective developers need to know what to expect and so do we.  Otherwise we are going to have an ArtsPark surrounded by fortresses, instead of thoughtfully planned development that will be sustainable in the long term.

2)  Parking Relief.  At a minimum, the CRA should develop a program with downtown businesses that would cover 2 hours of free parking for their customers.  Free or discounted parking in downtown areas is a proven strategy for increasing more business downtown and is available in many cities throughout the country.

3)  Improved relations between local businesses and residents.  In a well-managed city there is synergy between local business and local residents.  In Hollywood, I have noticed animosity.  At the city commission, you will see the business interests sitting on one side and the residents on the other, and they will have opposite viewpoints.  This needs to change.  Residents and local businesses are natural allies.  They can help each otherAs your commissioner, with my background in mediation, I will do whatever it takes to try to move us toward a common understanding.  If it takes shuttle diplomacy, I'll be knocking on your doors.

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MARINA EXPANSION

City staff are pressing to expand the Hollywood Marina, for which grant money may be available.  How does a commissioner decide whether this is a good idea?  Here's how I would approach it.  First and foremost, talk with the residents on Polk Street and the surrounding neighborhood to hear their opinions.  Their concerns would be very important to me. Next, determine who is proposing the expansion and for what reasons.  What data do we have demonstrating the need for an expanded marina?  What interests will benefit from the expansion?  In what ways is it beneficial to the neighborhood and to the city?

Lastly we need to know how much the expansion would cost and how it would be financed.  Would that money be available for another project or service if not dedicated to the Marina expansion?  All these concerns need to be addressed before we can decide what is appropriate for the Marina.

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OCEAN OUTFALL

This is a major issue for the City of Hollywood.  The Governor wants to eliminate altogether the practice of piping wastewater into the ocean.  When outfall is prohibited - as it surely will be eventually, Hollywood will have to find another way to dispose of over 40 million gallons of wastewater per day.  Recognizing that the underground water supply is not limitless, Florida is urging communities to provide extra treatment to wastewater so it can be re-used instead of lost in the ocean.  Hollywood is now being required to develop a re-use master plan.  Hollywood's current position on these changes is to deny their necessity and seek exceptions for our city.

The Public Utilities Dept. held a workshop for the mayor and commissioners on Oct. 9 to inform them about state-level plans to eliminate outfall.  Of all the individuals running for District 1 Commissioner, I was the only one who attended that workshop.  I was there because I know that this is a major issue down the road for the City of Hollywood.  As your Commissioner, I will be vigilant and proactive, not defensive and reactive.


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THE DRIFTWOOD

The Quadomain residents have been fighting the proposed Driftwood high-rise for over four years - and still no resolution. The Driftwood project would cut off views and reduce property values for many residents of the Quadomain.

Litigation is mushrooming with a Bert J. Harris claim in the works and a threatened inverse condemnation.  I fully support the city's vigorous defense in all the litigation.

The Driftwood is the poster child for the kind of development that makes life miserable for Hollywood's existing residents.  We all experience this to some extent in the form of traffic congestion and ill-maintained roadways or when we try to go to the post office where traffic backs up and there's no place to park.  What used to be a routine chore is now a major headache.  With so much emphasis on attracting new residents, Hollywood has made life much more stressful for existing residents.

As your commissioner I will fight for reasonable, sustainable and solid development.  I will fight to prevent a Driftwood, a Mirador or any other situation where a new development has such a negative impact on existing residents.

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For Fair and Honest Government, Sara is the ONLY Choice.

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Sara Case Campaign, PO Box 220332, Hollywood, FL 33022

Call Sara at: 954-925-2905 – or email her at:  sara@saracase.com

VOTE FOR SARA ON JANUARY 29, 2008!

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Political Advertisement, paid for and approved by Sara Case, non-partisan for Hollywood City Commission, District 1